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MARCOS ROBERTO FARIAS
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WHAT is there about some letters that makes them so much more
effective than others?


A letter may have perfect diction, a finished style; it may
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follow every known rule; yet when it reaches the Hall of Judgment
where the reader sits and decides its fate, it may find itself
cast into the hell of wastebasket-dom...


People will give, when you have stirred their emotions.
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It all comes back to the point we made in the beginning—"What
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Find that—and you will be as successful in
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hook in bringing in the fish.


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