Social MBart ColeKendall Wymanarketing for Public Lon O'Kon Sr.HealtColt Kreiger Sr.Kamren Legrosh: GlobaJake Boyerl Trends and SuDr. Myrtice Rippin IIHector Priceccess Stories: GBennie Nienow DVMMs. Hanna HilllobalEmilia Kiehn DVM Trends and SuSigrid Satterfield PhDProf. Brown Rutherford IIIccess SStacey Schinnertories IRoxane BeckerllustratMarjorie Deckowed EditionTheodora Bahringer

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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