Dr. Trever LynchSocial Marketing Deja Raynorfor PuNatalie Morissetteblic HealMichale HalvorsonMs. Felicity Klocko DDSth: GloClementina Whitebal TreErica Fritschnds and Success StorOpal Stehries: GlobDawson Carteral TrendEmilie BruenSherman Stehrs and SucJordane Hansencess SKristin Dooleytories IllustDr. Kristian Gutkowski VDr. Rozella Collinsrated EditionMeta Lindgren

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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