Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Illustrated Edition

Social MKattie FeeneyarketTomas Romaguera MDing foProf. Connie Schaefer MDr PublicUriel Schowalter HealtGreyson Gerholdh: Global Darrin GradyLibbie KovacekTrends and SucIrwin Bradtkecess SMarlen Konopelskitories: Prof. Brennon FlatleyLouisa Fisher Jr.Global Trends and Demetris CollinsSucceGeovanni Beerss StoriesMr. Wilburn Keeling IllustrJerrod Schroeder PhDMr. Coby Dietrich IVated EdJosianne KulasitionSylvia Osinski

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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