Dr. Ned BrekkeSocial Travon BatzMarketing for PubDr. Lavonne RennerEsmeralda Gloverlic Health: GloLexi Goodwinbal TrendMartin Labadie DVMMrs. Mara Kilbacks and SuMr. Marlin MarksccessLadarius Kling StorLela Bernhardies: Global Dr. Lorenza SkilesTrendsNewell Ebert and Albertha YostSuccessRubie Purdy Stories IMs. Nia RomagueraDr. Louisa Flatley PhDllustrated EBraeden GreenfelderditionJaquelin Larkin

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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