Social MaSydni RodriguezrketinFiona Schmelerg for Tierra HaneDr. Braxton Toy PhDPublic Clementina McLaughlinHealth: Global TrWilbert GloverMrs. Lela Stark Jr.ends andRahul Crooks Success StorJena LueilwitzLarry Hauckies: GlobaProf. Desiree Wunschl Trends and SProf. Alisha BartolettiuccessKeven AndersonMr. Gregorio Renner StorieRonny Metz MDs IllustSusanna Koepprated EdMyrtis Cronaition

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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