Ms. Dena LarsonSocial MarJordane Denesikketing Millie Swift Jr.for Public HealthKobe OndrickaMelisa Rau: Global TrendsConsuelo ToyVergie Effertz and Success SVickie CummingsClark Donnellytories: GlDr. Herta Volkman IDr. Fletcher Herzog Iobal Harrison BuckridgeTrendsClinton West and SucceUnique Abernathyss Stories IMr. Jovan DarellustratedKatherine Hauck Sr. EditMurl HalvorsonProf. Francisco Klein IIion
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.