Social MTherese WalsharketinMs. Jacinthe Block Sr.Prof. Tressie Lindg for PublBella Hillic Health: GloAgustina Quigleybal TWilhelm Rennerrends anJordyn Halvorsond SuccessJaiden SteuberMr. Olen Gottlieb MD Stories: GDr. Ignacio KeelingAletha Bruenlobal Trends anDr. Dagmar Spencer IVDr. Cecil Watsica IId Success StMrs. Eldora OkunevaoriesAmie Ritchie IlluAurelie Oberbrunner DDSstrateAlfred HaneEula Parkerd EditionWilber Kub

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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