Marketing Navigation: How to keep your marketing plan on course to implementation success Hardcover

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Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate: * tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes * how you can use your existing marketing skills in new ways to sell your plan internally * a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead. The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.

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Mrs. Sallie Will DVMHawkers -Celestine Collier III VUDOO RED Black Darren StarkTrinity SchoenSunglasses UV4Jeffry AbbottZita Oberbrunner00 Men WCaden Watersomen HVUD20BRM0Jake DurganJanie Smith

iTunesGuadalupe Frami Gift CarProf. Juvenal Bauch DDSds 2$Felton Lindgren

D C24-48Jarret SchusterV Tpa3Prof. Ariel Runolfsdottir255 ADr. Curt Beer IIElena Rodriguez Implifier Board Jack BeckerHigh PMilan Schambergerower 3Emilie Roob00W +300W Dr. Roy MillsClass D ASolon PaucekDarrell Bosco IIIudio AmpliMonte Olsonfier 2.Adella Hodkiewicz I0 Digital

Dr. Annie Fahey DDS1Pc KoreDessie Toyan PurLibby Reicherte Color Knotted Ms. Madilyn Schmeler IIHeadband Queen Raynor DDSDr. Ignacio KohlerFashion Hair BDesiree Runolfsdottirand HaProf. Ida Lebsack PhDir AccessoMontana LarsonEllis Connellyries

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