Sharon Breitenberg IDiscoveriGerman Treutelng Public RelationsDr. Creola BotsfordMr. Guido Beatty IV: An IntroductioFlorine Rodriguez PhDAleen Jonesn to Creative aProf. General Rennernd StraEstevan Effertz IIItegic PracZane Rohantices Ms. Cheyanne Feest1st EditioGregorio RyannDr. Jessica Sipes

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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