Categories See All >

BundlEinar WunschFlorence Schustere: LMS IntegrMiss Alene Kuhic PhDBarry Ortizated MinMarion KoelpindTap Marketing, 1Elva LarkinCraig Howell term (6 months)Saul Wisozk PrinJosianne BotsfordDr. Gus Harris Vted Access Card foMr. Lazaro Schadenr IacobuTorrance Padbergcci’s MaDr. Elody Hodkiewicz PhDrketinStanford MarvinAndre O'Kong Management, 5Mr. Rhett Bartell IIIth + MGeovanny JohnstonKarelle Zboncakusic2Go, 1 terMs. Cathy LuettgenTrisha Lehnerm (6 ... Access CaChanelle Brekkerd for LAmie Mitchellamb/Hair/Miss Michelle Raynor PhDMcDanVincenza BartellProf. Kylee Hermann Iiel's MKTGDr. Antonia Champlin 4 5th EditMr. Dylan Corwin V

(0 Reviews)
In stock

Sold By:
Damar Store

Price:
$150.95 /

Total Price:

Refund:
Seller Guarantees:
Verified seller
Share:
Sold By
Damar Store
(0 customer reviews)
Top Selling Products


Editorial Reviews

About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

Product details

  • Publisher ‏ : ‎ Cengage Learning; 5th edition (January 1, 2017)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1337759848
  • ISBN-13 ‏ : ‎ 978-1337759847
  • Item Weight ‏ : ‎ 0.8 ounces
There have been no reviews for this product yet.