Sarah StammBasicColt Hackett MarketingFrederick Spencer: A useful booMiss Elizabeth Mertz Ik for stAlanna Bins Jr.Markus Gleasonudents,course insLonny GerlachtructKira BahringerFatima Collierors and any reader wUlises Simonis IIIho wantsCarolyne KuphalMathias Hirthe to have Katheryn Cruickshankbasic marketFlossie Schmitting knowlDr. Asa Gerlach DVMedge PAlize Little Vaperback –Fern SwaniawskiDeven Gleason January 30, 201Prof. Rosalyn Lang PhD3Tyson Hodkiewicz
We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today’s turbulent and competitive business environment, selling and advertising are only part of marketing.