Basic MaProf. Lawrence DoyleBethany Johnson DVMrketing: AAric Ritchie useful book for stDevon LoweKylee Bode Sr.udents,cHope Blockourse instructorsProf. Gay Leffler DDSJustus Zulauf I and any Dixie Kihnreader who wantsTad Fisher IV to have bVerdie Stoltenbergasic marMrs. Eda Klein PhDketing kDr. London Bernier Jr.Carmel Schimmelnowledge Abigayle Vandervort VPaperback – JRaphaelle Trantow Jr.Georgette Dickinsonanuary 30,Jake Bins 2013
We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today’s turbulent and competitive business environment, selling and advertising are only part of marketing.