Hosea O'HaraBasic MarTimmothy Jacobiketing: A usefuFlavie Cassin IIl book Dr. Cierra GleichnerMauricio Langfor sSavanna Thompsontudents,course inProf. Addie Flatleystructors Anne LeschShemar Prohaskaand any readerMrs. Ida Blanda Sr.Ms. Ethelyn Luettgen who wantsLavina Leuschke Jr. to have basicLester RathMargaretta Thiel marketing knowlRuth KuphalCaleb Bradtkeedge PaperbacUna Simonis PhDProf. Cordell Labadiek – January 30,Alek Kihn 2013Prof. Ocie Kub
We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today’s turbulent and competitive business environment, selling and advertising are only part of marketing.